Beyond Beauty, importer of Korean cosmetic brand Banobagi, has grown sales 500% to 50 million units, establishing Thailand as the #1 international market outside South Korea. The company holds 10% equity in parent company Banobagi Cosmetics and is executing a "Hybrid Beauty" strategy (K-Beauty + Thai consumer insights) generating 450M baht revenue in 2568. With 70% offline distribution through Watson's and online channels, the company targets 10–12% growth in 2569 and is preparing for IPO in Singapore or South Korea to fund global expansion to 26 countries.