Dana, Thailand's leading soy milk brand, is executing a major rebrand targeting Gen Z and Millennials under the concept "Good Spirit for Life." The campaign features new presenter BamBam (a global artist) and employs out-of-home advertising across the MRT network, including stations in key CBD areas like Sukhumvit and Silom, with a reach target of 75 million impressions monthly. This reflects Dana's strategic shift toward accessibility in everyday life and engagement with younger urban consumers.