Chonburi is hosting Tomorrowland Thailand at "Wisdom Valley" from 11–13 December 2026, expecting 30,000 visitors daily and generating 5+ billion baht in first-year economic impact. The 5-year partnership will create 7,500 jobs, drive 42,000 already-booked room nights, and position Pattaya as a major international tourism hub, benefiting hospitality and local SMEs through direct spending and tourism spillover.