Muang Thai Life Insurance (75-year-old major Thai insurer) launched a major anniversary event to energize sales channels and announced a strategic pivot toward a "Longevity Ecosystem" spanning health (preventive care, treatment, telemedicine via 750+ hospital network), financial planning (retirement savings, long-term care), and wealth management. The company is repositioning from pure insurance protection to a lifestyle partner addressing Thailand's aging demographic challenges and insufficient retirement savings.