Thai beauty brand La Glace achieved 100M THB in livestream sales within 25 hours by deploying 140,000 affiliates and leveraging a data-driven "Brand Algorithm" framework. The strategy emphasizes content as a customer acquisition magnet rather than pure advertising, combines AI and data analytics, and focuses on three key metrics (completion rate, hook rate, engagement) over vanity metrics like view count. The article reveals that 70% of TikTok's beauty category GMV comes from affiliate channels, not official brand accounts, underscoring the critical importance of creator ecosystem management for e-commerce success.