Thailand's Housing Business Association (HBA) elected Sunthon Sethapon as chairman for 2026–2028, outlining a three-phase strategy: near-term support for the residential market (LTV measures, reduced transfer fees, household debt relief); medium-term credit access and SME digital/green upskilling; and long-term Net Zero transition. The H1 2026 market showed cautious recovery (+17.6% units, +9.8% value), with second-hand homes at 63% and foreign market declining 8.8%, signaling quality-driven demand over volume.