Thailand's Tourism Authority (TAT) is launching the third annual "Amazing Green Fest 2026" on 11–13 September at Sanam Luang, Nakhon Pathom, with the theme "Travel Changes City, Green Changes World." The event aims to advance sustainable tourism through 8 interactive zones spanning storytelling, local entrepreneurship, organic products, sustainable dining, innovation, youth education, workshops, and knowledge exchange. TAT is positioning this as a flagship initiative to elevate Thailand's tourism brand under SDG principles, expand low-carbon hotel standards (CF Hotel), and channel tourism revenue to 55+ community tourism networks across secondary cities and the Wellness Valley initiative.