Thailand's Department of International Trade Promotion (DITP) is launching a coordinated push into Vietnam's market, leveraging Vietnam's tourism and services expansion plus APEC 2027 hosting duties to position Thai HORECA products (hotel and restaurant equipment, furnishings, textiles), pet supplies, and handicrafts. Key targets include Ho Chi Minh City, Da Nang, and the Phu Quoc Special Zone. DITP is organizing B2B matchmaking, trade missions, and inviting Vietnamese stakeholders to THAIFEX–HORECA Asia 2027, positioning Thai products as premium suppliers to Vietnam's hospitality and services upgrade ahead of the international summit.