A strengthening yen (155-157 per USD) from recent 40-year lows is expected to boost Japanese outbound tourism to Thailand and other short-haul destinations next year, as Japanese tour operators promote two-way travel and companies increase spending on overseas incentive trips. The Tourism Authority of Thailand projects 1.1 million Japanese arrivals this year, with upside potential if economic conditions improve. Thai travellers may face short-term headwinds for Japan trips due to higher purchasing power needs, though tour operators can manage costs via promotions.