Thailand's Deputy PM and Finance Minister Ekniti is actively attracting New Zealand investment in agricultural technology, clean energy, and modern logistics capabilities. Key initiatives include establishing T&G Global's regional distribution hub in Thailand for fresh produce, securing Thai Airlines' Bangkok-Auckland direct flight route, and leveraging New Zealand's expertise in post-harvest technology and food science to upgrade Thai agricultural value. This reflects Thailand's strategic pivot to position itself as a regional commerce hub while addressing energy and cost-of-living pressures through technology cooperation.