Thailand's Competition Commission (OTCC) unanimously fined Shopee Thailand 3.47 million baht for abusing market power through unfair promotional practices. The violation involved forcing merchants into Free Shipping (FFS) and 10% Coins Cashback (CCB) campaigns without prior notice or consent, and imposing burdensome exit conditions. This sets a significant precedent for e-commerce regulation in Thailand and signals heightened enforcement against dominant platforms' unfair trading practices affecting smaller merchants.