True Corporation's "Routes to Roots" project won the Creative Data Award 2026 by analyzing 500+ million mobile phone trips to identify 21 tourism clusters, with 6 pilot clusters designed to support equitable tourism development and spread economic benefits to local communities. The project demonstrates evidence-based tourism policy-making through a collaborative effort between True, Chulalongkorn University's social design center, and government agencies using anonymized mobility data from 25M Thai and 80K foreign tourists monthly.