Thailand's Mrs. World 2025 representative traveled to the US to promote Thai cultural heritage, including traditional Pha Nung Dusit silk, local GI-protected products (woven fabrics from Nakhon Nayok, baskets, and herbal remedies), and Thai cuisine. The initiative leverages soft power and cultural diplomacy, with emphasis on storytelling behind Thai craftsmanship and mental wellness advocacy ("Happy Mothers"). Relevant to SME export promotion and Thai heritage preservation efforts on international platforms.