A coalition of four northern Thai provinces (Chiang Rai, Phayao, Phrae, Nan) is organizing the "Lanna Eastern Industry Fair 2026" at Central Ladprao (Aug 12–16) to showcase 100+ SMEs across food, beverages, herbal products, textiles, and handicrafts. The fair combines local wisdom and cultural heritage with modern marketing and business networking (B2B matching) to help northern entrepreneurs expand markets and build distribution networks in Bangkok.