Makuro Group's CEO shares three mindset pillars—passion, discipline, and perseverance—that enabled the Japanese food business to survive a decade of crises (COVID-19, oil price shocks, economic downturns) while maintaining sustainable growth. He emphasizes that in today's challenging F&B landscape, where consumers are more selective and expect exceptional experiences, these values combined with customer-centric operations and authentic storytelling are essential for business resilience and long-term success.