Lucky Suki is accelerating expansion toward 72 branches by end-2026 with 500M baht investment, targeting 3.5B baht revenue. The company is launching a hybrid self-service buffet model combining sukiyaki and dim sum (starting at 219–389 baht) to differentiate in the highly competitive 23–26B baht sukiyaki market. This strategy targets cost-conscious consumers while gaining market share through menu variety and faster table turnover—a key advantage for F&B chains in Thailand's current economic slowdown.