Hawell's, a legendary Thai ice cream brand, is seeking a successor after decades in the market. Founded in 1999 by Dr. Siripong Akraserayukt, the brand expanded rapidly to 22 branches but faced competitive pressures and closure by 2014. It relaunched in October 2023 with a new standalone store model offering ice cream and fast food (pizza, spaghetti khao soi), aiming to establish stability for franchisees and expand globally. The company's latest financials show modest activity, with the main entity last reporting THB 6.9M revenue in 2012.