Thailand's Geographical Indication (GI) products are being leveraged as economic drivers beyond local heritage goods. Sakon Nakhon's indigo paste and natural indigo cloth have been selected for Thai team uniforms at the 2026 Nagoya Asian Games, while six Thai GI food products are entering the Singapore market at APAC Food & Beverage Expo 2026. The Commerce Ministry's Intellectual Property Department expects to generate preliminary business discussions worth at least 30 million baht. This approach connects local artisans, weavers, and SMEs across the value chain to new international markets and consumer segments.