Thailand's Tourism Authority (TAT) launched the "Amazing Chiang Mai Green Guide Fest 2026" (August 28–30) to position Chiang Mai as a Global Green Destination and sustainable tourism model (Chiang Mai Prototype). The event features six activity zones spanning sustainability innovations, local crafts, farm-to-table dining, business networking, cultural performances, and community engagement—with a projected economic impact of 100 million baht. The event is designed as carbon-neutral and demonstrates commitment to reducing environmental impact while leveraging Chiang Mai's creative city identity across arts, culture, wellness, and local wisdom.