Konami's CEO Hideki Hayakawa outlined the company's business strategy focusing on remaking and rebooting established game franchises, with successful examples including Silent Hill 2 Remake (2M+ copies) and Metal Gear Solid Delta. He also explained the 2021 rebranding from Winning Eleven to eFootball as a way to unify global branding, shift to live-service models, and overcome initial quality issues—eFootball now has 1B+ downloads. Key insight: Konami is systematically leveraging its extensive IP portfolio through strategic reboots rather than new franchises.