L Catterton (LVMH-backed PE firm) acquired majority stake in Hyrox, a hybrid fitness competition operator, valuing the company at €600M (~23 billion THB). The indoor fitness event has scaled dramatically from 80,000 to 1.4M+ competitors in 3 years across 100+ global events. The deal signals institutional capital flowing into the booming fitness sector, with Hyrox targeting Olympic inclusion by 2032-2036. L Catterton's extensive fitness portfolio (Peloton, Equinox, Solidcore) positions them to accelerate global expansion—though Hyrox faces capacity challenges meeting surging demand.