Thailand's Deputy PM and Commerce Minister Supachai Panitchpakdi announced a 6-month fee freeze on 6 major digital platforms (covering ride-hailing, food delivery, and e-commerce), effective September 2026. The Trade Competition Commission will use this period to gather data on fee structures and cost breakdowns via regulatory dialogue, aiming to establish fair, transparent benchmarks rather than impose price controls. The measure targets SME competitiveness: Thailand has 3.3M SMEs (99.5% of businesses) generating only 34.8% of GDP, with small exporters representing under 20% of export value—underscoring the need to level the competitive playing field domestically before SMEs compete globally.