Synnex Thailand and AWS launched "AI Hub in Thailand" to help SMEs and large organizations access and implement AI practically. Synnex has already deployed AWS cloud and AI tools across ~90 internal projects with measurable results (55% efficiency gain, 59% time reduction, 60% error reduction), now scaling this expertise to assist customers. AWS is also launching Amazon Bedrock locally to support multi-model AI adoption while keeping data processing within Thailand for regulatory compliance. Success requires alignment across technology, business strategy, and people—not just tooling.