Sega's CEO Shuji Utsumi revealed the company's evolving transmedia strategy, expanding beyond games into films, merchandise, and global markets. Key focus areas include reviving classic franchises (Crazy Taxi, Virtua Fighter) for nostalgia-driven audiences, tapping the "non-gaming game fan" segment (consumers who engage with IP through YouTube and merchandise rather than gameplay), and consolidating global distribution teams. Upcoming priorities include Angry Birds 3 and Persona 4 Remake, while the company has de-prioritized ambitious GaaS titles in favor of sustainable, multi-platform approaches.