Bumrungrad Hospital is expanding its eye center with a new specialized Dry Eye Clinic, targeting the growing regional demand (52.4% prevalence in Southeast Asia). The hospital is implementing precision diagnosis and treatment models using advanced technology (IDRA scanner), combining behavioral interventions with medical tourism strategy. With 50:50 Thai/foreign patient ratio and plans to open a coordination center in Bangladesh, Bumrungrad positions itself as Thailand's first private hospital hub for complex ophthalmology cases across ASEAN, pricing basic consultations in thousands of baht and packages for chronic cases in tens of thousands.