Praowoods is positioning sport tourism and wellness facilities as a growth trend in Thailand's real estate sector, planning to launch a new 27-rai sport complex in Bangyai this year alongside a condo project at Sport Arena Hua Hin. The strategy targets three markets: casual sports enthusiasts, athlete development infrastructure, and youth education programs. This mixed-use model aims to capture spending from sports tournaments, international athlete training seasons, and wellness-focused tourism, though land costs remain the key constraint for site selection.