Onyx Hospitality is positioning its Pattaya hotels (Amari Pattaya and OZO North Pattaya) to capitalize on the growing "Event Tourism" trend, where travelers choose destinations around major events like the 2026 Pattaya Marathon (expected 40,000+ participants). The strategy extends visitor spending beyond event days into accommodation, F&B, and leisure activities. This approach could drive steady hotel occupancy and revenue distribution to local SMEs, though it's primarily a marketing initiative from a single hospitality group.