OpenAI has officially launched ChatGPT Ads across 7 Asian markets including Thailand, expanding reach to 60+ countries globally. This represents a significant shift from traditional search-engine advertising to intent-based ads within conversational AI, where users arrive with clear, specific needs. Ads appear below ChatGPT responses with clear labeling, shown only to Free/Go users (18+), while Plus/Pro/Enterprise subscribers remain ad-free. Privacy safeguards ensure conversation data isn't shared with advertisers. Lifestyle, travel, local services, digital products, and education sectors show highest early conversion potential. The platform is generating $1 billion annualized revenue within 200 days of launch.