DE LEAF, a Thai natural skincare brand, is combining the T-Beauty trend with Music Marketing strategy, launching a single "Lob Lai Hai Jai San" in 7 AI-generated music genres featuring celebrity Ingfah Waraha and rapper RachYO. The brand highlights its proprietary 4D Bio-Active thanaka formula (with polyphenols, flavonoids, arbutin, and marmesin) and is expanding internationally to Vietnam, Myanmar, Laos, and Mexico. This mirrors broader T-Beauty momentum driven by consumer demand for natural, sustainable beauty products and reflects a $75 billion Thai cosmetics market with sustained growth.