Thai Airways announced winter schedule 2026–2027 (Oct 25–Mar 27) with 66 routes, including new Bangkok–Danang service (14 flights/week from Dec 1) and increased frequency to CLMV nations and Europe. The carrier is restructuring fleet to 4 models, upgrading in-flight products (seats, entertainment, meals), and launching "Junior Sky Explorers" program and destination experiences via Royal Orchid Holidays to build long-term passenger loyalty and competitive resilience.