Sea is undergoing deep organizational restructuring to embed AI across all operations, treating it as a paradigm shift comparable to the mobile transition. The company is mandating AI adoption from CEO level downward, building custom LLMs for Southeast Asian languages, and deploying AI agents in both gaming (reducing character development from 6 months to 1–2 months) and e-commerce (Shopee). This signals a major strategic pivot for the region's largest tech conglomerate and demonstrates how enterprise adoption of AI is moving beyond tools to core business transformation.