Thailand's Commerce Ministry has launched targeted inspections across four coconut-producing provinces to combat adulterated coconut water products and stabilize volatile pricing. General Beverage (Eve brand) attributes current industry crisis to two factors: oversupply coinciding with demand destruction from Middle East conflict, plus structural cost pressures. The ministry is establishing a task force to track raw material flows, enforce quality controls, and support market development—directly addressing SME/exporter competitiveness in a core Thai agricultural sector.