Hong Kong bakery brand Hashtag B launched its first New Concept Store in Thailand at CentralWorld, featuring an in-store bakery producing 30+ fresh items daily. The expansion reflects strong demand for premium bakery products among Thai consumers; three additional locations are planned for October 2026 (CentralLadprao, CentralBangna, Mega Bangna). Success driven by quality control (Hong Kong head chef oversight) and product diversity beyond its signature egg tarts.