Hyundai launched Thailand's first hybrid 11-seat MPV (STARIA Hybrid) amid oversupply crisis—domestic production capacity (3.5M units/year) far exceeds actual demand (675K-680K units). The company exploited Thailand's tariff structure (32% for 11-seat vs. 80% for 7-seat vehicles) to offer a cost-competitive CBU import from Korea while maintaining MPV functionality. Growth is hampered by unclear government policy on local content requirements (High Value Local Content) and electric vehicle tax incentives, forcing automakers to plan amid calculation uncertainty. Hyundai pursues parallel marketing of hybrid and diesel variants to hedge bets in a saturated market.