McGroup, entering its 51st year, is targeting 4.8 billion baht revenue by leveraging Gen Y/Z customers (aiming for 80% of revenue mix within 3 years) through AI-driven omnichannel strategy, limited-edition collaborations (e.g., Mc JEANS x ALANLERT), and two new lifestyle brands (WIN, MCJ). The strategy addresses the low-season rainy period gap while building emotional brand connection beyond product quality, with online sales growing from 19% to 27% and achieving #1 ranking in Fashion and Menswear on TikTok.