Ratanapon Tookam of Phakdeebodin Ltd. is scaling spirulina (pham/ไข่น้ำ) from a traditional food ingredient to an industrial health-food market ingredient. Her approach emphasizes three critical shifts: (1) standardization via lab-verified Certificates of Analysis (COA) to meet B2B and export requirements; (2) shifting farmer mindset from volume-focused to market-demand-aligned production; and (3) building research backing for nutritional claims (essential amino acids, B12 bioavailability). The effort ties to rural economic development—keeping youth in Sarakaew by creating stable farm livelihoods. Current bottleneck: Thailand lags Europe and Japan in spirulina research; farmers need training on quality control and buyer engagement.