ILM (Index Living Mall) is expanding its Pet-Friendly Living product line in response to pet humanization trends, where consumers increasingly view pets as family members. The strategy includes developing pet-compatible furniture (scratch-resistant sofas, easy-to-clean materials), expanding custom furniture services under Younique Built-in Furniture brand, and launching a dedicated Pet Living Collection. ILM plans to open 30-sqm pet accessory zones in new branches (Chiang Rai, Ubon Ratchathani, Hat Yai) with 100+ SKUs, positioning pet-friendly home solutions as a long-term growth opportunity in the retail furniture market.