Nintendo's Q2/2026 earnings show Switch 2 sales of 3.82 million units (down 34% YoY), with overall revenue declining 9.5% to ¥518B. The gaming portfolio remains strong: Tomodachi Life: Living the Dream has sold over 8 million copies across Switch generations, while Pokémon Pokopia reached 3.68 million. The Super Mario Galaxy Movie grossed over $1B globally. For Thai SMEs in gaming/entertainment, this reflects sustained consumer demand for Nintendo's IP ecosystem despite hardware sales softness—relevant for app developers, content creators, and retail partners.