YDM Thailand, a 17-year-old digital marketing agency, is pivoting into an AI-Driven Growth & Experience Agency and launching four new service lines targeting 40% of company revenue by 2027. The shift responds to major market changes: consumer behavior increasingly relies on AI tools like ChatGPT and Gemini for product discovery, Google's AI Overviews reduce search clicks by 18–47%, and BCG predicts AI-driven purchases will exceed 25% of e-commerce value. New offerings include AI Visibility (monitoring brand presence in AI systems), Always-On Brandformance, Customer Data Activation, and AI Transformation consulting. Thai marketers lead regional AI adoption at 84%, creating both urgency and opportunity for AI-native agencies.
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