DOHOME, Thailand's major home improvement retailer-distributor, announced a multi-year growth strategy to reach Top 3 market position within 3–5 years by merging founder-era trust-building with second-generation professional management and digital innovation. The company is pursuing a balanced 50/50 B2B-B2C split, rolling out a modernized omnichannel experience, expanding house brands (now 20+ brands representing 19–20% of sales), and deploying two store formats—XL branches (27 locations) and convenience-focused "Dohome To Go" (30 branches)—across the country.