Thailand's Ministry of Agriculture is implementing a multi-dimensional strategy for the 2026 fruit season, focusing on quality control, domestic-international market integration, and new export channels. Key highlights include strong production of durian, mangosteen, rambutan, and longkong with staggered harvests reducing market gluts; active promotion through cooperatives, retail chains, and online channels; and progress toward opening the Chilean market for longans and mangosteens by 2027, reflecting confidence in Thai agricultural standards. This coordinated approach aims to stabilize farmer incomes, reduce market risks, and strengthen Thai fruit competitiveness globally.