Apple has laid off over 200 employees across Vision Pro, Siri, and software engineering teams as part of a strategic shift toward AI development and away from resource-intensive 3D video content production for its struggling Vision Pro device. The cuts reflect the commercial challenges of the $3,699 headset (≈120,900 THB) and signal Apple's near-term pivot toward lower-cost smart glasses while deferring Vision Pro 2.0 to late 2028. The restructuring also reorganizes Siri development around large language models and reflects broader tech industry tensions as Apple faces margin pressures from rising AI infrastructure costs.
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