Apple unveiled major product innovations at its 2026 event under new CEO John Ternus, headlined by the iPhone Duo—Apple's first foldable with a 7.6" inner display and 5.4" outer screen. The iPhone 18 Pro/Pro Max introduce a variable aperture camera (ƒ/1.48–ƒ/4) enabling hardware-based depth control, plus new AI Neural Engine (32 cores, 2x processing power), enhanced thermal management, and extended battery life (45 hours on Pro Max). These flagship innovations signal Apple's strategic pivot toward hardware differentiation and computational photography, with pricing starting at $1,199 USD for Pro models and $1,999 for the Duo.