Thailand's Commerce Ministry is scaling a structured "Harmony Model" across 12 community coconut enterprises in 6 provinces to optimize production, quality, processing, and market linkage for aromatic coconut farmers. With expected 2025 output of 475 million coconuts (+13% YoY), the initiative aims to shift farmers from passive producers to business-aware supply-chain participants, managing costs, quality, value-added processing, and export connections—particularly to China. Success at pilot sites will be replicated as a template across regions.