Thailand's Chamber of Commerce, The Story Thailand, and UTCC launched Circular Economy Forum 2026 to reframe circularity from CSR to core business strategy. The forum showcased real case studies from 7 SMEs and enterprises, emphasizing how circular practices directly impact competitiveness amid new regulations (EU's CBAM, PPWR, ESPR). Key tools presented include Global Circularity Protocol for material tracking and ROC (Return on Circularity) metrics, with Thai Union demonstrating practical zero-waste implementation in seafood processing.