TikTok Thailand launched #TeensAware campaign and Family Digital Safety Playbook (interactive Thai-language cyber safety guide) in partnership with MDES, National Police, INET, and civil society groups. The initiative combines Safety-by-Design technology with user education, introducing Family Pairing controls for parents (daily screen time limits, restricted DMs, content filtering) and stricter age-gating (no accounts under 13; 13–17 limited to 60 min/day with private-only accounts). Q1 2026 enforcement data shows 3.29M Thai violations removed with 99.2% proactive detection. TikTok also collaborates with C2PA on AI transparency, having labeled 3B AI-generated clips globally with invisible watermarking. This positions TikTok as a platform balancing creative freedom with youth safety—a key move to retain younger users sustainably.