Mars has officially opened its first Pringles® factory in Thailand at EEC (Rayong) with 7+ billion baht investment, employing 170+ staff. The facility operates as an AMEA regional hub exporting to India, Hong Kong, Taiwan and beyond, with a second production line now running and a third planned for late 2026. The smart factory integrates digital monitoring, flavor customization, and sustainability practices, with ~50% procurement from local Thai suppliers, strengthening regional supply chains.