Thai-founded Indonesian fintech unicorn Ajaib raised $270M (8.9B baht) from Japan's SBI Holdings, marking the largest Indonesia tech funding round in 4+ years and one of Southeast Asia's biggest recent deals. Co-founders Yada Piyajomkwan and Mantana Lertchaytavi—who studied at Thailand's Thammasat University and met at McKinsey—built Ajaib to 1B+ valuation in 2.5 years. The pair now eyes Thailand market entry with customer-centric design principles and AI investment, leveraging Thailand's advanced fintech ecosystem and regulatory framework as inspiration.
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