Thailand's Commerce Ministry destroyed 2.09 million counterfeit items worth 2.15 billion baht this year, up 36.45% in units and 138.19% in value from the prior year. The government is intensifying enforcement across online and offline channels through multi-agency coordination (IP Department, police, customs, special investigation bureau) and rolling out an IP Work Plan with the U.S. Trade Representative (USTR) to combat high-risk areas, protect consumers, and meet international IP standards. Thailand remains on the USTR Section 301 Watch List despite progress.