Honda Thailand's new chairman Masayuki Hamamatsu outlined the company's EV motorcycle strategy to establish the market locally. Key priorities include expanding charging infrastructure across 77 provinces by 2570, developing domestic battery and motor production, and targeting 10,000 EV unit sales in 2570. The company emphasizes market-driven expansion rather than rapid scaling, planning to launch new models like the WN7 while evaluating which technology (battery-swap vs. fixed charging) suits Thai consumer behavior. Thailand remains a core EV production base despite some production migration to Vietnam.